Outcome
The refresh strongly elevated the brand's visibility during a period of national expansion, contributing to a stronger
market presence and positioning ahead of acquisition by CMC Precast.
Bringing a more human and differentiated voice to a large-scale industrial category
through storytelling, content systems, and digital experiences.
Challenge
How do you create differentiation, humanity, and an overall better customer
experience in an industrial B2B technical category that didn't have an internal
marketing department and traditionally relies on product specs and familiarity?
Approach
Foley Products–Infrastructure Brand Transformation
Foley Products–
Infrastructure Brand
Transformation
Foley Products–
Infrastructure Brand Transformation
A complete branding 180. I spear-headed a website and collateral overhaul with sleek storytelling systems that showed
their character and capability; deploying original photography, video, technical product illustration, and digital experiences
that motivated the internal audience and humanized the external brand.
Bringing a more human and
differentiated voice to a large-scale
industrial category through storytelling,
content systems, and digital
experiences.
Bringing a more human and differentiated voice to a large-scale industrial category through storytelling,
content systems, and digital experiences.
A complete branding 180. I spear-
headed a website and collateral
overhaul with sleek storytelling
systems that showed their character
and capability; deploying original
photography, video, technical product
illustration, and digital experiences
that motivated the internal audience
and humanized the external brand.
A complete branding 180. I spear-headed a website and collateral overhaul with sleek storytelling
systems that showed their character and capability; deploying original photography, video, technical product illustration, and digital experiences
that motivated the internal audience and humanized the external brand.
How do you create differentiation,
humanity, and an overall better
customer experience in an industrial
B2B technical category that didn't
have an internal marketing department
and traditionally relies on product
specs and familiarity?
How do you create differentiation, humanity, and an overall better customer experience in an industrial
B2B technical category that didn't have an internal marketing department and traditionally relies on product specs and familiarity?
The refresh strongly elevated the
brand's visibility during a period of
national expansion, contributing to
a stronger market presence and
positioning ahead of acquisition
by CMC Precast.
The refresh strongly elevated the brand's visibility during a period of national expansion, contributing to
a stronger market presence and positioning ahead of acquisition by CMC Precast.